The Path Bicycle Shop Branding


Branding for The Path

The Path Bicycle shop is located in Palm Harbor, Florida (formerly downtown Clearwater). Over the past few years, I have created the branding for the shop, starting with the logo and the tagline “Ride Unique”. Store signage and graphics, t-shirts, stickers, water bottles and riding jerseys are just a few of the things we have created. A coffee shop and record store were later added, so branding for Morning Ride Coffee and Full Moon Crazy records were also made. This is a continuing fun exercise, with pretty much no limits on creativity.