The Path Bicycle Shop Branding

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Branding for The Path

The Path Bicycle shop is located in Palm Harbor, Florida (formerly downtown Clearwater). Over the past few years, I have created the branding for the shop, starting with the logo and the tagline “Ride Unique”. Store signage and graphics, t-shirts, stickers, water bottles and riding jerseys are just a few of the things we have created. A coffee shop and record store were later added, so branding for Morning Ride Coffee and Full Moon Crazy records were also made. This is a continuing fun exercise, with pretty much no limits on creativity.

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Featured
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MTB Jersey
MTB Jersey

Created a different and stylish mountain bike jersey in several colorways.

"The Cult" Inspired Kit
"The Cult" Inspired Kit

If you guessed I am a big fan of the band the Cult, you are correct. I adapted an “Electric” era graphic from the band to this design. Still one of my favorites.

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